About a year ago, Instagram has launched a new content format, Reels. Reels enables users to create and publish short, entertaining videos on the social network platform. Many people compare Reels to TikTok. However, the new IG tool everyone talks about is still in the early stages. As Position Mobile has learned from Social Media Today, IG has lately issued some Reels advice, which focuses on how to create fun and engaging content .

The social media giant, made it clear that visibly recycled content from other apps will be downranked by its algorithm.  In other words, if you re-post a video that was created on another app (e.g., TikTok), IG will show it only to your followers. Consequently, if you are looking to grow your reach and followers, make sure that your videos are created using the Reels camera and tools, and that your clips have no visible watermarks/logos on, or boarders.

To sum-up, this is the recipe of successful Reels :

• Freshly-made clips
• Entertaining, fun and creative content
• Vertical orientation (9:16)
• Original audio created within the app, or music from IG music library
• Creative tools used, such as filters, effects and some text

In Position Mobile we are fascinated by how rapidly the digital world is evolving, and we can’t wait to see what the future holds for the digital community.

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