TikTok grew in popularity as a global pandemic kept individuals indoors and away from their friends. And it appears that the platform’s novelty hasn’t worn off. In reality, as the platform grows, its user base continues to spread beyond the platform’s core Gen Z demographic. In this article we will share with you useful tips on how you can increase the number of your TikTok followers in 2022.

Determine Who You Want to Reach

Identifying your target audience is one of the most critical things you can do to grow your TikTok account. TikTok users represent a wide range of demographics, regions, and niches, just like other social media sites. You’ll need to generate material specifically for your target audience.

Join or Start New Trends

TikTok is mostly about trends, and you can quickly grow your TikTok account by jumping on the latest ones. Make sure that the trends you participate in are ones that your target audience is also following.

Aim for User-Generated Content

UGC stands for user-generated content. It can help you build brand trust, enhance engagement, and grow your TikTok audience. Start your own challenge, sponsor a contest, or start a hashtag trend to get a lot of UGC.

Promote Your Content Across Multiple Platforms

Other social media channels, such as YouTube, Instagram and Facebook, must be included in an integrated and complete digital marketing strategy. Don’t forget that you should be present anywhere your target audience spends time online. Cross-promote your TikTok videos by sharing them on other social media platforms.

Interact With Other TikTokers

Always keep in mind that TikTok, like all apps of this kind, is a social platform. As a result, it’s essential to interact with other TikTok users on the site, taking full advantage of TikTok’s duet and stich features to do so.

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